Soy Protein

The number one best way to get proteins into your hair is through a well-balanced diet. However, we aren’talways up to scratch on this - especially during lockdowns, with work, family AND 8-step-skincare regimens - if you’re lucky enough to be balancing all of the above.

The second best way to get proteins into your hair? The haircare products you’re already using. 

Simple, effective, and you don’t even need to buy a special tea drink from an Influencer to be doing it.

What is it?

Soy protein is just that - protein from a soybean. Most proteins are too large to be useful topically, so they are hydrolyzed. This means that it’s gone through a process of hydrolysis, a chemical reaction with water where the protein is broken down so that it can be absorbed by hair. Proteins are made up of amino acids, which are necessary for the body to produce healthy hairandskin.

Yay for science!

The benefits:

For the most punch, make sure you’re getting enough protein in your diet. This way, your curls will get the most bang for buck. Hydrolyzed soy protein does the following:

• Increases the hairs ability to hold moisture 
• Strengthen and mend hair fibres
• Adds shine and smoothness 

Protein + moisture = bouncy & defined curls!

We use it in:

• Nourish & Flourish Shampoo
• Nourish & Flourish Conditioner
• Oomph Volumising Lotion
• Chutzpah Volumising Lotion
• POW Strong Hold Gel (Coming soon)
• Drench and Quench Moisture Mask (Coming soon)
• Cruise Control Curl Cream (Coming soon)