Water, the basis of life! it helps to mix & bind things together.
aloe barbadensis (aloe vera) leaf juice
It is amazing on our curls, coils, and waves. It promotes hair growth and adds strength and luster to your strands while retaining moisture. It also alleviates itchiness and dryness and soothes inflamed and sensitive scalps, reduces dandruff, and is a great conditioning agent.
Pullulan has been used for creating opulent smoothness for your hair, with a decend side of strength to hold your style in good form!
Improves hair manageability and protects hair from humidity, reducing frizz significantly.
A naturalsurfectant that is useful for it cleaning abilities without stripping the hair & combined with other glucosides to enhance the foam!
This is best know as a foaming booster! As well as its gentle cleansing ability is a safe alternative to sulfates (which we avoid in all formulas). It is 100% natural, and derived from corn, wheat, coconut, and palm kernel.
Useful for its moisturising & organic protection abilities. It is a humectant & protein shelter, & super at cleansing hair.
A top dog in humectants, humectants help retain moisture - which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the
moisture we can get! One of the ways in which humectants help moisturize our hair is by grabbing the moisture that's naturally in the air.
Used as a preservative in 'Yes' products to limit bacterial growth.
hydrolised soy protein
A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.
citrus limon (lemon) peel oil
This oil will leave the hair looking healthy and shiny. It will also naturally restore the pH balance in the scalp on the hair strands themselves.
pelargonium graveolens (geranium) flower oil
It is thought that jojoba oil can prevent hair loss. Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair. It's also said to have a second-to-none "keratoplastic" effect-the ability to give hair an almost plastic-like sheen that leaves it shimmering, and brings out its natural color tones and brilliance.
camellia sinensis (white tea) leaf extract
Considered a more potent & less processed antioxidant than green tea. IMproving hair growth, & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.
Chamomilia recutita (matricaria) flower/leaf/stem extract
Helps bind and moisture tot he hair, one of its components is a substance called bisabolol, which helps soften and make hair suppler.
This man-made preservative is a gentle alternative to ingredients that we avoid in all formulas, such as parabens, methylisothiazolinone (MIT). and phthalates.
Used as a pH buffer (to adjust the pH so it isn't too alkaline-y) in 'Yes' products.