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Curls Made Easy
Curly hair model bouncy curls

LOHY.'s POW Strong Hold Gel: Myth-Busting the Stronghold Stigma

No more crispy noodle-like curls! Find out how we have made a strong hold gel that won't make your toes curl, just your hair.

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Reduce Reuse Recycle

Bottles & 30ml Pouches

All of our bottles are made from recyclable materials that can be taken to your local Recycling Depot or placed in your Yellow Bin.


Simply rinse out the bottles to remove as much of the product as possible and replace the lid.  Then, simply wait for bin night - easy!


800ml Pouches

Finished your pouch and ready to recycle?  Take your empty pouches and place them into a TerraCycle® bin at any local MECCA store.


TerraCycle® is committed to 'Eliminating the Idea of Waste', partnering with many organisations and brands to help recycle the ‘unrecyclable’. They will take your used products and transform them into something useful!


NOTE: Please remove as much of the remaining product as possible before taking to your nearest MECCA store - a good rinse will help. They will not accept any dripping items, so please make sure your items are dry.

Customer Reviews

Based on 73 reviews
84%
(61)
7%
(5)
5%
(4)
3%
(2)
1%
(1)
I
Isabelle Scott

Great product! Curls are defined and hold well

J
Jeri
Humidity fighter

I wasn’t sure at first, it made my hair stiffer than I wanted, but then I watched one of your YouTube videos that talked about layering the products and magic! I use a small amount POW and then layer a bit of Oomph over it and get great hold, definition and humidity resistance with soft hair!! Fantastic

H
Hazel Wray
Pow!

I’ve been using Oomph for quite a while but want to simplify my routine & cut down on the number of products I use, so I decided to try Pow & I’m in love!
It provides great hold, even after breaking the cast & just needs a spritz of warm water to refresh the following day. Excellent product. Will definitely be buying the full size!

R
Robyn Bruce-clarke

Not a fan

S
Sue Mc
Pow, kapow!!

Pow is a fantastic product, as are all LOHY products. I've fallen off the horse many times and have tried other methods and products with lots of disappointment, but I'm back on the horse ,a total convert, these products and LOHYs hair system really does work! I'm so happy, finally!!! It's taken me 65 years to get to this point where I'm looking decent!! Thankyou for saving me LOHY!!!

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