What Is It?

A Strong Hold Gel for extra curl DEFINITION and control.


Do you want more control of your curly hair? POW Strong Hold Gel is your go-to for curl control.


Infused with Soothing Aloe Vera to calm your hard-to-manage mane. This strong-hold Curl gel uses plant proteins and camellia to seal in hydration and reduce frizz. It then locks your curls in position with its powerful active ingredients.

How To Use
  1. With dripping wet hair, SECTION your hair into quarters
  2. SQUEEZE a 20-50c amount into your hand and apply section by section pumping more product into your hand as required.
  3. Once the gel is applied, work through your curls with the Flexi-brush to ensure even distribution.
  4. RAKE your fingers through your clumps to create smaller consistent curls.
  5. Next, use your Curl Glove to remove the excess water by SQUISHING the curls into your cupped glove hand. You can add Chutzpah now for extra Volume & Texture.
  6. Once you have removed all the excess water with your Curl Glove, use your Volume+ Combs or Root Clips to set the volume. Diffuse dry or air dry.


Want more..... For video "how-to's" head to our CURL TUTORIALS and see how #CurlsMadeEasy is exactly what it says.

Ingredients

Aqua, Aloe Barbadensis (Aloe Vera) Leaf Juice, Polyquaternium-10, Glycerin, Propanediol, VP/VA Copolymer, Phenoxyethanol, Hydrolysed Soy Protein, Camellia Sinensis (White Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower/Leaf/Stem Extract, Sodium Benzoate, Eucalyptus Globulus Leaf Oil, Mentha Arvensis (Peppermint) Leaf Oil

Featured Reviews

Gabrielle.

★★★★★

Natural-looking, lasting curls

I have shoulder length fine, grey hair. This product is gentle on my scalp, yet provides long-lasting curls. I like that it doesn’t look “wet” for the first couple of days after washing, like some other products, and that it can be refreshed with water, without going frizzy. I follow it up with chutzpah. The video guides for application are great. 👍🏻


Tammy. 

★★★★★

Love Pow!

I love using Pow.

It has the perfect amount of hold for my thick curls, and helps to create the best curls.

I don’t do a refresh after wash day and I find that with Pow, my hair keeps its curl longer and is so soft and shiny.

The minty smell is a bonus, and so fresh x


Trinsa.

★★★★★

4 day no refresh curls

This gel is fabulous! Strong peppermint scent going on, which disappears once the hair is dry. Gives a great cast, which can be challenging to break. But the results! I can get up to 4 days with minimal to no refresh! Loving this gel. This trial size gave me plenty of product to have multiple wash days.


Curls Made Easy

Curly hair model bouncy curls

LOHY.'s POW Strong Hold Gel: Myth-Busting the Stronghold Stigma

No more crispy noodle-like curls! Find out how we have made a strong hold gel that won't make your toes curl, just your hair.

Read More

Reduce Reuse Recycle

Bottles

All of our bottles are made from recyclable materials that can be taken to your local Recycling Depot or placed in your Yellow Bin.


Simply rinse out the bottles to remove as much of the product as possible and replace the lid.  Then, simply wait for bin night - easy!


800ml & 90ml Pouches

Finished your pouch and ready to recycle?  Take your empty pouches and place them into a TerraCycle® bin at any local MECCA store.


TerraCycle® is committed to 'Eliminating the Idea of Waste', partnering with many organisations and brands to help recycle the ‘unrecyclable’. They will take your used products and transform them into something useful!


NOTE: Please remove as much of the remaining product as possible before taking to your nearest MECCA store - a good rinse will help. They will not accept any dripping items, so please make sure your items are dry.

  • 5 stars: 94 (85%)
  • 4 stars: 9 (8%)
  • 3 stars: 4 (4%)
  • 2 stars: 3 (3%)
  • 1 star: 1 (1%)
Some of the reviews shown are from related products the merchant grouped with this one.
K
Krystle
Great Product

After each wash I use this product to tame the frizz and define my curls!

P
Peter R.
Strong Hold Gel is a winner!

Having 3 Curls only salons we are always looking for great products. POW Strong Hold Gel fills the gap for us in our styling range and we are very impressed with the quality and the outcome it gives. We use it in all curl types.

C
Chamanthi
Great hold that lasts for ages

Strong gel, gives a really strong hold that means the curls last for a good few days. It does leave a cast which is easy to scrunch out. Definitely recommend.

A
ALISON P
Best gel for curly hair!!!

This gel has completely transformed my curls like no other product and I’ve tried a lot. Follow the instructions, check out their videos and you will get the best curls possible. Definition without frizz or any hard crunch!!!

M
Mandy Porter
Game changer for wavy hair

I have great waves and curls when I wash my hair but they always drop out the day or two after washing. I have tried so many supermarket and chemist curl creams that are cheaper but simply don’t work.
Using the Pow gel and strong holding mousse in the roots has transformed my hair. I recommend watching the videos to get the method right, so helpful. In between washes I diffuse my shower damp hair, scrunch and the curls are back.
I am so impressed with this Australian made product.

J
Julia D
Love it

Love it, have never been able to get my curls to last more than one day, however I can now get two or three days out of a wash with this gel

R
Ruth

Amaaaazing product!! The best curly hair product I've ever used and let me tell you I've used quite a few!! 😄 Thank you so much Lohy for such a fab product. Produces beautiful curls and they last for days! Yayy!

A
Amy
Ain’t wrong, she’s strong

Great strong hold gel. Little goes a long way for my thin hair. Love it

S
Sue-Ann
Thick wavy hair win

I have extremely thick coarse hair which has been difficult to manage. This product is the only one that holds me curls in place. I buy the large pouch as it is cost effective.

L
Lisette Xuereb
POW 🤗

I’ve learnt so much from your tutorials and the products are awesome. I’m very happy.

S
Siân Enderby
Amazing POW gel!

Have been loving using the Pow gel as part of my routine. It not only smells fantastic, but combined with Cruise Control gives me soft waves/curls for days. Definitely going back for more!!!

J
Jill Gallucci
Best curly hair treatment

I tried the mini power gel and have subsequently ordered the larger size .lwas thrilled with it . Also purchased the cruise control which is also a fabulous product .

Y
Yunica

Excellent product, and I finally got my confidence back with my curls

J
Julie-Anne Hywood
POW strong hold gel

This product gives the hold and definition for my waves that I’ve been looking for.
I’ll definitely be buying again

n
nima

Best hair gell i have ever used

S
Sharon

Love it in my curley hair

M
MatureCurlyHair
Good curl hold Gel

I like this gel. It smells nice too. However I personally need a fair bit of it and my hair was not that curly the next day after sleeping . Will give it another go but not sure it’s the best I’ve used on my curls.

S
Shona

Love the hold it gives.

K
Kate Bookallil
Favourite product yet!

I love all my LOHY products. I use the curl cream, followed by the POW gel and I am really enjoying my curls.
Being able to buy the refill pouch is an excellent bonus.
Thank you.

L
Lisa
Lovely waves

I have very wavy hair - a slight curl and POW works really well for a quick wash and go look and lasts a second day with a quick scrunch with water. It’s great if I don’t feel up to whole routine and looking for some casual. POW is also a great complement to the suite when I really want to get a curl going that holds.

J
Jess Anderson
The Gel that works

Without a doubt the best styling gel I've used. It leaves a beautiful cast which isn't too firm and dried beautifully when diffused or air dried. I reapply a small layer a few days after my weekly wash day to bring my curls back to life. You can also scrunch out the cast with the Lohy oil. Amazing products all round 👏🏽😍

R
Rosemary Stapleton
My curls are back

So I'm 72 years old with thinning hair and not a lot of curl left. I have spent a fortune on hair products over the years and wasted a lot of money. LOHY popped up on FB and instead of just buying full products, pouches were available. I decided to give them a go and very happy. Because I've been travelling most of this year, I have continued to buy the pouches because they are so convenient for travel. I use Cruise Control and Pow and my limp old curls have come back to life ... as much as possible at my age. I'm very very happy with these products. I also use the shampoo and conditioner and love that as well. Rosie

L
L.W.

Good feel and has great holding power.

A
Anonymous
Only gel that works

My hair actually is frizz free and the curls are defined

M
Marie
Definitely has Pow

This gel has a strong hold and then some. Once it was scrunched out my hair was really soft, loved it.

N
Nate Riley

POW Strong Hold Gel 250ml

A
Anne
Strong but not crunchy

Although I was hesitant to use a strong hold gel,POW strong hold gel provides me with a good curl definition , plus it keeps those flyaways from going just that! When I scrunch out the cast I am left with wonderful soft curls.One of my favourite products

N
Natty
Great hold!

I would say this is a strong hold gel but once your hair is dry and you scrunch out the crunch you are left with soft bouncy curls!

K
Kelly Hing
Strong and stylish

My daughter’s favourite gel for helping control style and set her curls.

J
Jessica Lee
POW strong hold gel

I have fine but very frizzy curly hair, so I need something to control and define my curls without weighing them down. This gel works but you only need a tiny amount, it has good slip and clumps curls well. My curls last for a couple days. I'm happy with the product and will try more lohy products.

L
Lee
Works Every Time

POW never disappoints and always gives me the curl definition I look for and no frizz. It is also great teamed with Oomph. It is one of my favourites.

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